Thursday, May 22, 2008

Use Link Building To Attract Visitors To Your Squeeze Page

A powerful way to attract visitors to your squeeze page is to use link building and link baiting strategies. Link building refers to creating one way back links to your squeeze page. Some of the most successful link building techniques are blogging, forum posting, article marketing and paid advertising.

One way links are very important if you want to encourage people to visit your website. However, links need to be genuine and from relevant websites. Furthermore, natural link development strategies work much better than fast, artificial development of external back links since search engines, particularly Google, will likely penalize you for doing so.

Article marketing can effectively and naturally generate back links to your squeeze page. However, back links for the sake of multiple links is a mistake that can backfire. Rather than submitting your article to hundreds or even thousands of directories via article submission sites, it is better to submit your articles to a few high traffic websites. The key is to write quality articles regularly that link to your squeeze page. From these few sites (and ezinearticles.com should definitely be one of them) people will access your articles for their own websites and ezines and over time more and more readers will click on the links provided and visit your squeeze page. Furthermore, if you use a good keyword based title and sprinkle high search keywords throughout your article, you will also increase the search engine result page (SERP) rank of the articles as they appear on various article directory sites. This enables regular searchers to locate your information and link to your squeeze page.

Blogging, forum posting and paid advertising are also great link building strategies that can increase visitors to your squeeze page. You can create your own blog and regularly write for it, including links to your website and squeeze pages. However, for this strategy to work you will also have to use SEO strategies to increase the visibility of you blog. It can be quicker and easier to write articles and comments for other high traffic blogs. In so doing, you will generate relevant back links to your squeeze page and increase its visibility. Forum comments achieve the same benefit. Even if you cannot place a link to your squeeze page in the comment itself, most forums will allow you to include a link to your website in the signature section. Finally, placing paid advertisements on respected, relevant high traffic websites will provide back links to your squeeze page which people can directly click on and which will also contribute to an enhanced SERP position.

Using link building strategies can drive significant web traffic to your squeeze page and apart from paid advertising, these approaches are free. By gradually and consistently generating relevant back links, you will attract both direct visitors to your squeeze page as well as improve your SERP position which will lead to more visitors from people who are searching for your information.

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