Monday, May 26, 2008

Profitable List Building - 7 Outstanding Steps to Advance With List Building

List building is considered one of the most powerful marketing tools that every webmasters must use in order to augment their sales potential and build continued relationship with their potential and current clients.

Here are the 7 outstanding steps to advance with list building:

1. Viral marketing. You can send ebook, interesting email or video clips, informative articles, or part of your ezine that contains a link to your opt-in page to your prospective clients. You can then ask your recipients to forward these viral marketing tools to their friends and family members so you can widen your reach.

2. Use testimonials. Post great testimonials of your most satisfied subscribers to your website, ezine page, and even on your blog. Make sure that each testimonial communicates the benefits that your current subscribers are getting as a member of your email marketing list.

3. PPC advertising. If you want a more aggressive approach in building your list, you can post your ad on major search engines. This can generate instant traffic and leads.

4. Swap ads. You can attract more registrants by swapping ads to webmasters who are running blogs, ezine, or website that are relevant to your products and services.

5. Article marketing. If you have the knack for writing, you can easily persuade online users to subscribe to your list by simply writing and distributing useful, informative articles.

6. Forum posting. Join forums and online discussion boards that are frequented by your target market. You can then post smart replies together with your signature file that contains the URL to your opt-in page.

7. Email signature files. You can use your outgoing emails to further expand you list. You can include a brief description of your email marketing list and its benefits.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing - How To Write Conclusions And Resource Boxes That Pull In Clicks Like Crazy

Here's your chance to discover how to write hypnotizing conclusions and resource boxes for your articles that increase your clickthrough rates through the roof. In this article, we are going to look at these two important components of an Internet article and how to fully utilize them for maximum effectiveness.

Your conclusion can be comprised of one of two things: a summary of your article, or some additional insight that will end your article with a bang, so to speak. Your summary can simply be just a few sentences stating the important points of your main copy and what the reader should do next. Always provide a call-to-action at the end of your article by telling him to take action on the points you have discussed or by clicking through to your website to find out more. You should always get your reader to take action on the techniques discussed in your article. Otherwise the article is no good for anyone.

For your resource box, you want to do the same thing - get your readers to take action. Usually, this means clicking through to your website. You won't get many clickthroughs simply giving them a link to click on at the end of the article. You must get your readers to act by writing a compelling call-to-action.

For example, in the golf niche, I might write:

"Discover How A Golfing Newbie Embarrassed Experienced Pros In The Space Of A Year Using These Covert Golf Techniques!" Click Here To Receive Your Free Report In Your Email Inbox

You must write something out of the ordinary to get the interest and attention of your readers. However, don't lie about stuff. Keep it honest yet interesting and many people will click through to your link to see your offer.

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Ten More Secret Marketing Strategies To Boost Your Sales

1. The "Re-Reading" Strategy

The "I've read it (no.) times already..." strategy tells future customers that the affiliate info-product that you are selling is so good that you read, listened or watched it multiple times. You could even add up the number of hours or days you took out of your spare time. For example, "I've spent well over 16 hours of my spare time this week reading and re-reading it and enjoyed every minute of it."

2. The "Million Dollar Secret" Strategy

The "discover the ($) secret..." strategy tells future customers that you made a specific amount of money using one tip, strategy, secret, trick, etc., from the money-making information product you are selling. You could name all your benefits in your sales letter after the amounts of money you made off each one and keep the details of each benefit a secret. It will draw a lot of curiosity for your products. For example, "Learn the $15,678 strategy"; "Discover the $45 per hour formula"; etc.

3. The "I Own Many" Strategy

The "I'm the owner of several other very successful web sites..." strategy tells future customers that the web site they are on is only one of the web sites you own. You can tell them the name, URL and traffic ranking (if it's good) of the web sites. It will show them just how successful you are and give you some extra credibility. Plus, you may make some sales from the people who decide to check out your other web sites too.

4. The "No Reason" Strategy

The "there is no reason you couldn't do what (a name) did..." strategy tells future customers that you are commenting on one of the people from your testimonials in your sales letter. Plus if the person in the testimonial has gone through more obstacles than most of future customers, then say something like: "There is no reason you couldn't do what Mike did and he did it with only one arm."

5. The "Extra Resources" Strategy

The "if you want to learn more about (your product's topic), here are (no.) excellent sources (links)..." strategy tells future customers other products they may need that aren't in direct competition with yours in your sales letter. You could even recommend the products with your own affiliate links to make money. Just make sure those other web sites open in another window so people don't leave your sales letter page.

6. The "Anyone Of You" Strategy

The "anyone can do this..." strategy tells future customers that anyone who purchases your product can gain their desired benefit. You can tell them people just like them are doing it every day. You can mention the different types of your customers who are benefiting, like: cab drivers, plumbers, teachers, bakers, chefs, mechanics, etc.

7. The "Hyper Keyword" Strategy

The "business(hyperlinked), marketing(hyperlinked), increase traffic(hyperlinked)..." strategy tells future customers that many of the keywords and key phrases in your ad copy are text links too. They will be curious to click on one to see where it leads. You could lead them to an opt-in page, an Adsense page, an affiliate product page, to your other product page, etc. It will give you the chance to make extra profits even if they don't buy your main product. Just make sure those pages open up in other windows so that they don't leave your main sales letter.

8. The "Leave Now" Strategy

The "leave this page if you want to (a negative effect)..." strategy tells future customers that if they aren't going to do anything to improve their life, you don't have any time for them. For example, "Get out of here if you want to be overweight forever!"; "Don't purchase if you want to be broke!" etc. Most people don't want negative problems in their lives so it may persuade them to buy.

9. The "Niche Bonus" Strategy

The "free bonus: hey, (type of people) this is for you: (the bonus)..." strategy tells future customers that you may be selling a product that anyone can buy but you are targeting one or more of your bonuses to a select group of people. It could be a free bonus for women, men, doctors, marketers, stay-at-home moms, etc. It will help you sell more products to a particular group of people and you can advertise your product on highly targeted web sites, search engines, etc.

10. The "Negative Guarantee" Strategy

The "this guarantee is for any (negative label) that can't (your product's benefit)..." strategy tells future customers that if they can't get their desired benefit with your product and ask for a refund, they will be labeled something they don't want to be labeled. For example: "This guarantee is for any quitter that can't achieve a B+ average."

Go to http://www.Web-Profits-Now.com (owned by R.T. Markovsky) to see how to start a profitable Internet business fast with absolutely no experience. Get 100 more free Secret Marketing Strategies by going to http://www.Web-Profits-Now.com/100MSfree.htm

Best Article Marketing - Uncover 4 Responsive Methods to Accelerate Your Article Marketing

Marketers prefer article marketing over other promotional tools because of numerous reasons; it is hassle-free, cost-effective, and it delivers! It is currently the best internet tool in augmenting your website's traffic, establishing yourself as a key person on your chosen niche, and improving your page ranking.

Here are the 4 responsive methods to accelerate your article marketing:

1. Articles. Your articles are the key factors in this marketing campaign. You need to make sure that they are well-written, optimized, content-rich, informative, short, direct to the point, interesting to read, and relevant to your target niche. By doing so, you are increasing the chances of your articles being read, picked up, and republished by other online users. This can lead to numerous inbound links for your website that can improve not only your traffic but also your page ranking.

2. Submission. The other equally important aspect of article marketing is the submission. In order to strengthen your online presence and realized your other marketing goals, you need to consistently submit your articles to publishing sites. In doing so, you need to create an article summary, keywords that you have used on your content, and a powerful resource box.

3. Tracking. You need to monitor the performance of your articles to identify which ones are bringing quality traffic to your website and which ones need revisions. You can simple log on to your accounts on various publishing sites to see your clickthrough rates. Identify the strong points of your performing articles and apply them on your other articles to increase their open rate.

4. Redo the whole process. The success in article marketing cannot be achieved overnight or after a couple of submissions. In order to succeed in this technique you need to continuously write, submit, and monitor the online performance of your articles until you realized your marketing goals.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Role of Link Popularity in getting Top Google Rankings

How many sites link to your site? In other words, state the link popularity health of your site. Have you ever been asked this question? And, did not know what to say?

Go to Google. Type in link:www.cnn.com in the search box. The number that Google throws up, namely, 115,000 (on the blue-colored bar present on top of the page) at the time of writing this article, is the total number of sites that are currently linking to www.cnn.com, and which have been indexed by Google. In other words, this number can be greater than 115,000, or more than 115,000 sites may have currently linked to www.cnn.com, but it won't show up with the (link: www.cnn.com), because those sites are not in the Google's Database.

Methodology for building link popularity through Reciprocal Link Exchange Programs

1. Create a html page, preferably named as "Resources/Links/Partners" and place a link of this page from Index Page of your site. This page should never be more than 1 click away from the index page of your site, else webmasters won't be interested in participating in the reciprocal link exchange program.

2. Target both "industry-related" and "non-industry-related" websites as your link exchange partners. For example, if you are providing SEO services, then try getting links from "industry-related websites (i.e. websites dealing with SEO, maybe your business rivals). This is important, because if 10 of your rival (here SEO) sites give link to your site, then Google will surely pay importance to your site, because getting links from rival companies are difficult. Your site MUST be of some high caliber, else the other 10 sites won't have linked! Also, try procuring general links as well.

3. Always exchange links with websites which have high PageRank (PR) (at least 4, the more the better!) (both Index Page as well as Resources/Links Page of the Link Partner's site should have PRs of >=4)

4. Have a link code ready for participating in link exchange program. Here is a sample link code for our SEO company.

Search Engine Optimization, Ranking, Placement Services - Offers Search Engine Optimization, Ranking, Placement Services to get top 10 ranks in various Search Engines.

Always prefer a text link (as given above) in comparison to a banner link, where your chance of Google spiders, i.e. Googlebot finding the potential keywords is limited only to the "alt tag" of the banner. Also, Google pays importance to the text of the incoming link/anchor text (i.e. the incoming link text must contain high potential, relevant keywords), so develop a link text with title ("search engine optimization ranking placement services") which will help you in Google Ranking.

5. Refrain from java script link code because Google spiders find it difficult to index.

6. There are various ways of approaching and procuring potential link partners. Firstly, how to get industry related websites to link to yours? Suppose, "search engine optimization", "search engine promotion" and "search engine ranking" are 3 of your core keywords. Go to Google. Type in each of the three keywords, and find the top 10 sites for each keyword. Now, you have 10 * 3 = 30 websites. Visit the links page (if applicable, since some sites refrain from participating in link exchange programs) of each of the 30 sites, and note down all the sites that are linking to these sites. For example, if each of these 30 sites have 10 sites linking to it, you have 10 * 30 = 300 potential websites to exchange links with. (Please note that our experience shows that conversion rate of successful link exchange is 1 in 4-5, i.e. if you approach 4-5 websites, 1 site will ultimately provide you with reciprocal link, so in order to get high incoming links, you must research extensively and find more potential link partners. Also, as mentioned above, always try to exchange links with websites having PR >=4).

7. If you request a link to a top-level page or the homepage of your site, this will have a positive effect on this page. If the PageRank of this page increases, then the page below it will increase (if the internal linking structure is correct), but it will still be one PageRank number below the page above it that was linked to.

8. Manually submit the page to Google where your link partner has placed the link of your site.

For example, if your link partner's website is www.abc.com and he has placed your website in his resources page, namely, www.abc.com/resources.html, then go to http://www.google.com/addurl.html and submit www.abc.com/resources.html. It is very essential for getting good ranks in Google that you submit the page where your site has been placed by your link partners.

Importance of Messageboards, General Forums and Guestbooks

Of late, you will find that some websites belonging to the "most-highly-competitive" industries (e.g. casino gambling industry, domain registration and web hosting industry) that have achieved top ranks through links from messageboards, general public forums and guestbooks. These techniques are sometimes highly profitable for Google Ranking and hence, it is wise to do some research in Google and find some popular messageboards/forums/guestbooks which are already in Google's Index. Here also the target should always be to get messageboards/forums/guestbooks which have a minimum PR of 4. After finding the potential messageboards/forums/guestbooks, submit your site's information, containing a description and URL in those messageboards/forums/guestbooks.

For example, let's say www.messageboard.com is a popular messageboard

After you have submitted your site's information in www.messageboard.com, it will generate a URL, say, www.messageboard.com/msgboard/1.html where your site has been placed. Here also, you need to submit this newly-generated URL (i.e. www.messageboard.com/msgboard/1.html) which contains information and links to your site to Google (http://www.google.com/addurl.html) for achieving good ranks in Google.

Note : Try targeting messageboards of educational (.edu)/governmental (.gov) institutions since they usually have high PRs and receive huge amount of traffic every day.

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Prabuddha S Raychaudhuri is the Founder & CEO of SEOguru Technologies (http://www.searchengine-optimization-guru.com), a search engine optimization and marketing (SEO/SEM) consultancy firm. Our services include top 10 SE rankings, Pay Per Click (PPC) targeted traffic campaign, Paid Listing Management, Keyword Advertizing, website development and designing. Prabuddha holds a Bachelor Of Engineering (B.E.) in Construction Engineering and can be contacted at prabuddha@searchengine-optimization-guru.com

Getting Better Results From Your Search Engine Traffic

"I did what you said and I'm getting 100 visitors a day from Google. But they still aren't buying my product."

Never minding that some small businesses would be deliriously happy with 3000 addiitonal visitors a month - what do you do when the plan you had to increase your search engine traffic doesn't give you the results you want?

You re-evaluate your plan.

Did you target the right keyword? Are your pages ready to convert? How's your lead capture system? Do you even have one?

You'll need to ask yourself all these questions, and more, but before you even get to that, here's the thing that doesn't seem obvious, the thing you have to resolve before you can move forward.

There's some outside chance - way, way outside - that an increase in search engine traffic just isn't the right way to solve your traffic problem.

What's more likely is that you have made one of the following mistakes or oversights. Before you abandon hope, make sure that the reason for lack of conversions isn't one of the following reasons.

1. You're trying to generate more traffic than a particular keyword can provide.

There might not be ten thousand people online looking for how to make ropes out of cheese every day. If your area is obscure, find out how much of a traffic yield you can expect from search engines, get as much of it as you can, then move on.

2. It would work if you would do all the steps.

In every plan, you'll have to work on optimizing both your content and how it is found. There's just no two ways about it. Depending on your site and how it delivers its information, how frequently it does so, and how many sites are linking to it, and a host of other factors, whether you'll have to lean more on updating content or links will vary.

There's no cookie cutter solution, so do all the suggested steps for traffic success.

3. You don't have a plan.

You know what they say about a failure to plan. If you don't, trust me, it ain't good. Have a goal. If you don't know what to set it on, base it on an increase in revenue. Think backwards from the increase in buyers you would need to make the kind of money you'd like.

4. You're using the wrong plan.

Not every traffic generation method you can leverage for search engine traffic is good for every site or business.

While it's true that the proper blog configuration can turn your site into a search engine magnet, that isn't the only reason to blog, and it doesn't mean that just any platform is suited to your site.

By all means, don't stop blogging because no one is reading your blog - find out why and address that problem. It could be that they can't find it, but it could just as well be what you're writing about.

5- You bought into a sales pitch as a search engine traffic plan.

I'm not going to tell you that article marketing won't help your search engine traffic if executed correctly. I will, however, tell you that most people don't set it up to get the most benefit out of the process, and that it's not a search engine strategy in and of itself.

6. You're paying no attention to analytics, so you have no idea what changed and when.

Getting 100 visitors a day to a site that was getting none is a triumph. Getting 100 visitors a day from search engines to a site that used to get 1000 search engine visitors a day? Not so much.

You need, at bare minimum, a starting place to compare to, or else how do you know you've gotten anywhere?

7 - The traffic plan is fine. Your conversion plan isn't so hot though.

If Google sends you a million visitors and they land on a page full of huge banners, they'll just leave. Give every page a clear purpose, and make sure each one has the ability to get your visitors to buy, subscribe, join, or whatever you'd like them to do, right then or on another day.

Those are the seven most common ways that search engine traffic can leak back out of your site. Even if one of those doesn't solve your search engine traffic problem, if you take action on each applicable point, it will at least help you get more out of your existing traffic.

Go to http://www.freetraffictip.com to learn more about all aspects of traffic generation, including blogging, article marketing and and getting traffic from search engines. Find out what Does work.