Tuesday, June 3, 2008

Agressive Linking Strategies Help To Get Your Site Noticed

A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now.

At the recent webmaster world search conference, Bruce Clay suggested what he called aggressive linking campaigns, be instigated following a few basic guidelines. He suggested that many uneducated link builders do foolish linking into multiple domain networks, which are all hosted either on the same server, or simply buy links from a series of sites hosted within a single C block of IP addresses. Bruce advised gaining links from a wide range of IP addresses that are hosted in different places, and that this would replicate natural links that will be gained over a period of time. This guideline was given as IP address Different is Good.

With aggressive linking it is also advisable to vary the page rank quality of those sites you want to link to you. Again making things appear natural to the search engines. Be careful to not only link to sites with a high page rank of 8 or 9. You should also seek links from a good range of sites with both high and low page rank values. This is especially the case for new sites.

Some search engine optimisers recommend looking at your link campaign from a purely scientific view. Basically you need to find out what the visitors to your site are searching for, and then find out which phrases convert to sales and then target your link text towards these visitors. Once you have determined your highest value phrases, you then apply those phrases in the anchor text you request from your link partners. Using this method allows you to request links based on the highest Return Of Investment (ROI), as well as appearing natural to the search engine spiders.

By applying the aggressive strategies above, you will attain a linking campaign that is both relevant and highly targeted to your main search phrases.

Jason

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Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. An established communications company, offering advice and implementation of high quality business phone systems.
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Discover 3 Secrets That Will Increase Your Article Page Views

I am sure that if you have been doing article marketing for some time that you have been thinking of how to get more views for your articles. The main reason that you would like to get more views is that this will mean that more people will click on your web site in your bio.

I am going to share with you one of the biggest secrets of article marketing that will help to get your articles seen by more visitors. When I first started doing article marketing I wrote a lot of articles and very few of them got many page views. Then I started doing keyword research and this got me a lot more visitors.

There are three main tools that you can use. The first is the Overture tool. This is free and will help you with your keyword research efforts. However, the results are skewed because it is a pay per click search engine. You can also use the Wordtracker tool - I use the free trial option which should be sufficient. Finally, you can use the Google Adwords keyword suggestion tool that will give accurate results since Google is the largest search engine in the world.

The trick is that you need to find keywords that have very little competition. This can sometimes be time intensive, but is well worth your efforts. You then need to include the keywords in your title and body.

The second technique that you can do is that you need to write a lot more articles. By writing more articles consequently you will attract more visitors.

Finally once you have more visitors you will find readers that like your style of writing. So when they see your name on an article they are more likely to read it.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.