Thursday, June 5, 2008

The Most Important Tip To Increase Website Traffic - Know How the Internet Works

Today there are countless tutorials, e-books, reports, subscriptions and paid memberships that claim to teach you how to acquire the most coveted commodity online, website traffic. Many promise to increase website traffic even instantly, but a huge number of them fail because information they provide are simply rehashed, recycled, and likely acquired from someone else who in turn got it from somebody else.

What might be the most important tip to increasing website traffic is actually the one thing that people are likely to overlook. That is simply, understanding how the internet works and knowing how web site visitors are finding the sites they browse through.

There are generally three sources of website traffic, and this tip to increase website traffic has something to do with one of these three, which are site referrals. Site referral traffic refers to visitors that find your site through links on other websites, hence the word referral since the visitors were referred to your site from another site.

So just how does the internet work?

The internet is a virtual library that people visit for knowledge. The web is fueled by information; driven by people providing it and people seeking it, they are the website owners and web surfers respectively. All the information that is available in this vast virtual library are found on web pages, bound together with a common domain name as a website and assigned with specific addresses so they can be located, visited, read. The very foundation of the internet are links, these portals to other web pages and websites are what allow us to go from one site to the next.

So how do you increase website traffic, now that you know what the internet is? The answer is build links!

The more links you have on other sites the better, since you are simply creating more opportunities for other people to find your site through another site. Links on similarly themed sites or web pages with related content to the link destination often deliver more traffic than web pages with your link on that do not necessarily have same content. Why? Because your link might not have been relevant to the viewers of that page.

Create links on websites and web pages that enjoy good traffic. Again, the simplest way of identifying which sites are ideal to have a link on, is that which is most overlooked. Ask yourself one thing, how are you finding what you need online? You probably start it off with a search on a search engine, and that is exactly what you need to do. Identify a keyword phrase that you are optimizing your web page for, then do a search on a search engine, these will turn out the ideal sites to have a link on.

There are many different types of links, but the most effective links are the simple text links, using anchor text or readable text that can be clicked. It would even be best to use as anchor text, the same keyword phrase you are optimizing your web page or site for, which also happens to be the same phrase that you used on a search engine to find the top ranked sites for that phrase.

These three simple guides to link building will help get you more traffic, especially from another traffic source.

The other sources of traffic are search engine traffic referring to visitors sent your website by search engines and direct traffic, who are visitors that visit your site directly by simply entering you website domain name in their browser, this is often a result of off-line site promotion and advertising.

Roy Sencio is a 16 year Marketing & Communications Consultant, Internet Marketer and CEO of SEO Service Stop, affordable SEO outsourcing based in the Philippines. Increase Website Traffic today, visit SEO Service Stop for a free website traffic check.

Learn how to increase website traffic, sign up for a Free Website Traffic Course.

Article Writing - How to Write Multiple Articles Quickly

If you are doing any marketing on the Net you will always need new content. The content that gets the most read is unique, offers valuable information and contains

no obvious spelling or gramatical errors. If it fails to meet the above criteria it won't stand out from the thousands of articles being written and submitted every day.

7 steps to writing multiple articles quickly

1. Keyword research

Go to Wordtracker and enter the main keyword or keyword phrase you want to write about. The free wordtracker tool will list 100 new phrases. The number beside these phrases represent how many people entered these phrases in the search engines over a one month period. Copy and paste these phrases into an Excel speadsheet to refer to it at any time when you need to write another article on the same subject.

2. Create an headline

From your keyword phrase, create an attractive headline. If you can't create an attractive headline, don't worry. You can always create it later based on the content of your article. You'll probably change the headline several times while writing its content. The headline should capture the essence of the article topic so readers will know what to expect.

3. Create sub-topics

Write the first line for each of 5 paragraphs if you want to write a 500 word article. Each paragraph should contain approximately 500 words. The sub-topics expand from the main topics ie if your main topic is about camping your sub-topics may be:

What is camping?

What are the benefits of camping?

What types of camping are there?

Where are the best places to go camping?

What items do you need to take?

4. Expand upon each sub-topic

Flush out each sub-topic by including more points about it then expand upon them in the next few sentences. Very soon you will have 100 words per paragraph. If you need to write a 1000 word article just create more subtopics.

5. Create a resource box

Here is where you are allowed to market yourself and your products. Include your full name, web site address, your offer and a call to action.

Read How to Create a Highly Effective Resource Box

6. Check for grammar and spelling errors

Don't rely on the MS Word spell check. It doesn't correct all your spelling errors. Let your article sit for a few hours or a day then read it again. Often you find better ways to say something and correct obivous mistakes when you let your article stew for a while. Get someone else to read it since they will be more objective.

7. Rinse and repeat

Repeat the above steps for each new article. Create several new articles simultaneously by creating outlines for each of the keyword phrases. A sub-topic can easily be expanded into an article if you have lots of information to share.

Tip

Keep a notebook or tape recorder handy for new article ideas that pop into your head while walking, or driving somewhere. This will prevent you from getting writer's block..where you just stare at your monitor and nothing comes to mind. It will help you produce more content at a faster rate in less time.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, SEO, Hosting

Receive fresh, in-depth articles articles on how
to design, optimize and promote your web site by subscribing
to his"Marketing Tips" newsletter at: http://www.isitebuild.com/

Link Horse Trading For The PR Challenged

After 105 days Google finally updated PR. And its about time. There for awhile you couldnt swing a dead cat and not hit an anxious post on a seo forum wondering where the update was.

Still you cant blame them for asking. PR obsession is catchy. (And you know if you're obsessed.) Besides when you have a metric to help identify a higher quality link trade from a lesser one, why not use it?

But maybe its time to start thinking in terms of linking in a post PR world. You know without consideration of that little green bar of PR. (gasp) Well, okay what was I thinking? Lets not go that far - yet!

Yet if 105 days between PR updates becomes the standard maybe we should discuss what owners of PR challenged sites can do to get links. As long as we can agree none of the ideas Im about to share will work nearly as well as having PR 6 links pages.

Agreed? Good. Then lets pass GO and see if we cant collect $200. Or at least snag a few links for those PR 2 or PR 3 sites waiting for the next PR update by using "bundling" or "multiplying". Starting with a

===> Link Bundle Up

By "bundle up" I mean to sneak in one or two lower pagerank sites along with a site with decent PR in the link swap request. Put your potential partners linking info on all sites. Email your linking info for all including the PR challenged sites. Then see how many take the bait. The decent PR link could just be the sugar that helps them swallow trading links with a zero PR site. Especially if you point out you have a history of developing high PR sites.

===> Link Bundle Up - All or None

Place more than one linking opportunity on your add url page. And insist that to get any links a link partner must link to all.

===> Link Bundle Up - Ethical Bribe

You might call this one "being creative" so put on your thinking cap. Come up with an answer for the question "What can I offer in exchange for a link?"

Reason for asking? I just got an email from an apparently brand new PPC offering me three things:

  • a customized toolbar to give to my customers

  • rights to 2 CDs worth of stuff to give away

  • $50 worth of clicks
An appealing package, no? All for just a link? Why not?

Sure you may not have that much to offer. But maybe you could put together a commercial grade special report to give away as an inducement? Which could be used as a bonus for new subs or bundled in with their product. Made all the more appealing if it has links to your product your partner could brand with their affiliate ID?

===> Link Multiplication

Lets unleash the horse trader in you. Offer a 3:1, 5:1, or whatever it takes for one - link swap. Making it clear that by helping you with one link your partner stands to gain so much more. Especially since once PR updates theyll have X high PR links back to their site from yours. All for the price of one measly link to you. Put that way theyre really helping themselves arent they?

===> More Link Multiplication

Offer a link on your links page plus throw in a directory link.

Even better heres where you can get a nifty directory script - no charge. Its called Link Management Assistant. http://www.onlinemarketingtoday.com/software/link-management

Using a tightly themed directory as a link magnet has the potential to take on a life of its own. As it pulls in links to your site by the droves.

So there you have it. Five ways to bundle or multiply your linking opportunities.

Look, we traded links long before Google pagerank even existed. So while those around you are suffering from "poor PR" angst it might not be a bad idea to test other ways to get links dont you think?

Sure its more work.

Yes your hit rate will probably be less than if youre offering a link from a page sporting PR 6.

But any links you do land will be better than nothing, right? And can jumpstart your link building efforts. Even when dealing with the PR obsessed - while you wait for the next 105 days to pass. Ooops, just kidding about that 105 days part. I hope.

Copyright 2004 John Gergye

About The Author

John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml. Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml and get the free special report "Coming Out On Top".

How Do You Boost Your Online Marketing Strategies?

It comes as no surprise that there are many online marketing strategies being offered for a wide audience. From the novice marketer to the expert marketer. Marketing strategies are a universe as a topic and strategic internet marketing, although very young, is vast indeed.

It gets very expensive to sample all the strategies and test if they fit into your business plan, if you have one. In this article we will focus on taking the first steps well so that we stay on budget. For that you need to do some assessments.

The first critical assessment that is recommended is deciding what your goals are. What do you want to achieve? You need to take this step because it gives you the big picture before you go down to the nuts and bolts of building your successful business or adding to an already established one. This overview design keeps you from getting lost and ending up in another job that you hate, running your own business or a very expensive product launch.

Once you made your goals, you need your mission statement. We are here for you or something similar. It defines your business and also gives you your target niche and your marketing direction.

Note: The product is not important in your marketing. Your customer is. You are concerned with marketing something that moves customers to buying, feelings. We never buy things that make us feel horrible no matter how good the product is for us.

Note: You need to keep your ego, accomplishments, YOURSELF out of all your marketing. It may hurt your feelings, tough. Customers tune into the only radio station worth their time, W.I.I.F.M. (Whats In It For Me?) You need to broadcast on that radio frequency or rather pack your bags and invest your capital in a mutual trust.

Marketing is basically a tool-set. It can be used to achieve any goal. Know the goal and you understand what to look for in the market of choice. There are many online-marketing strategies but few marketing training programs which take you through the process of selecting the appropriate tool set to use to reach your marketing goal.

The second assessment is to define your niche further and asses how best to reach them. And tell them in W.I.I.F.M. language that you brought them the answer thats going to make them ecstatic. When you are presenting this product using your mission statement, consistent image and using W.I.I.F.M. language, customers will read, watch and listen to your message diligently.

You MUST retain consistency of your marketing, thats why it must tie in with your mission statement. Consistency builds security and security builds trust and trusts negates product and price. Your marketing must make them happy just as they are buying and even buyers remorse will be low too.

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List Building - How To Double The Size Of Your Business With A 5 Minutes Work!

Building your huge list of subscribers is your ticket to becoming wealthy on the Internet. If you don't have a list yet, be sure to start today because you will almost double the size of your online business.

How to build a list?

First, you need to register with an autoresponder service like getresponse.com or aweber.com. These two services are used by top marketers who earn millions of dollars every year, so you can be sure that they are reliable.

Once you registered with an autoresponder, you need to create a form. Don't worry, this is really easy to do. In my autoresponder, I just click on the "create form" link and it's done for me.

All I need to do is copy and paste the code, and then add it to my webpage. It takes less than five minutes.

This form will automatically add your subscribers information into your email list and you will then be able to follow up with your messages.

Be sure to build a landing page with the unique purpose of capturing your visitors information. On this page, you need to have three things. Don't over complicate the process.

1. A Headline
2. Some bullet points
3. An optin form

That's it. You don't want to add any article or any other offer on this page because you only want your visitors to perform a single action: subscribe to your newsletter.

What about all the people who don't want to give their email address?

Obviously, if they don't trust you enough to give you an email and their first name, they are probably not going to give you their credit card.

You need to focus on building a list of buyers. Start building your profitable list today and watch your business explode.

You will never build a website without a squeeze page again once you experience how powerful it is.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

Amazing Article Marketing - Revealing 4 Advanced Methods to Amplify Your Article Marketing

Article marketing is a simple yet very effective way of conveying your insights and thoughts to either persuade or educate your targeted readers or market. This is the fundamental reason why a lot of businessmen are resorting into article marketing. They see the potential pull of article materials to entice and attract more potential clients where they can advertise and promote their products and services. Below are some of the revealed methods on how one can advance in article marketing:

1. Compelling and robust subject lines are proven effective methods to entice people to open and read an article. Create a highly impacting subject line or title because this is the section of the article that is firstly seen by your potential market. This portion allows you to build rapport and communication with your potential readers at an instant.

2. Any article used for marketing is geared towards making an advertisement and substantially make a promotion. However, given this fact, it should not be taken hardly because the article may no longer look an information conveyor but an advertising mechanism. Subtly incorporate any advertising pick up lines but never bluntly spell it out.

3. Try to make the article easy to scan and read. You can only achieve this if you are able to chop and break the whole generalized idea of your article material into integral components. In this way, any person who attempts to read the article material can say that your material is easy to read and understand.

4. Adding up to clarity of your work, never make use of highly jargonized terms. These types of terms are relatively confusing if not misleading. Remember that as a writer, it is within the scope of our responsibilities to convey your message in an efficient manner - and being efficient means reaching out to more people.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Internet Marketing Strategies

Web site marketing is one of the most frustrating and exciting aspects of web site ownership. No matter what industry you are in, we can show you how to implement the newest Web site marketing strategies.

Web
You really need to plan and budget for search marketing and web site design that accomplish your goals. If you're looking for your web site to work FOR you by either directly providing income or used as part of your advertisement campaign, then Web Site Marketing is essential.

A well-executed website marketing strategy can transform your company in a matter of weeks. If you design a search engine-friendly Web site with quality content and create a link building campaign to like-minded communities, you will see your rankings rise over time and your traffic increase.

Marketing
If you're looking for your web site to work FOR you by either directly providing income or used as part of your advertisement campaign, then Web Site Marketing is essential.

Whether you're a company looking to improve yourB2B Web site marketing strategies, a small business needing a competitive advantage or an individual marketing your professional services, we create a step-by-step plan of action based on your business goals and the challenges you face unique to your product or service.

Search Engine Optimization can be a large part of your marketing efforts. Search Engine Optimization is the act of optimizing web site pages to target specific keyword phrases.

Research
However, qualitative research can point out successes that may have occurred on a more human scale through anecdotes about how the social marketing program made a difference in someone's life.

Affiliate
Affiliate marketing can be a great way for you to get started in your home business. Affiliate programs offer webmasters the ability to earn revenue from their website through a commission based structure. Affiliates take risks and trial and error is probably the best way to describe how affiliate marketers are operating.

Only sign up up with the best affiliates and your site will ultimately generate only the best and most profitable traffic.

Just having a web site does not mean you are getting the most for your online marketing budget.

A business website without web site marketing is much like going through the process of writing a book and publishing a book, but only printing one book and selling it in one store.

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