Seo And The Long Tail: Can You Optimize For The Occasional Visitor? Part 1

Recently Chris Anderson published a book call the Long Tail. He goes into great detail about on how the ecommerce model is set up ideally for the Long tail and it can have the greatest impact on your business. But How can you really take advantage of that knowledge and do search engine optimization for the occasional visitor?

First you need to understand what the Long Tail really is. In a nutshell the Long Tail is the segmenting of the larger Market into very specific niches and sub-niches. For example if the general market you are in is Pets then a niche would be exotic or domestic, indoor or outdoor, Large or small, etc. Sub-niches of those could be cats, dogs, fishes, birds etc. You could segment it into even more sub niches from there by taking dogs and putting them into large, small, long haired, short hair, child friendly etc. The possibilities are really endless and that is the inherent problem with the Long Tail effect. With so many possibilities it does not become financial or physically possible to do effective Search engine optimization for all the possibilities that will be used by everyone.

SEO Challenges

You must know how your visitor is reaching your site. The are infinite possibilities on how this can happen so you want to be able to track it when it happens. If you are not using some type of Web Analytic Software then you should start immediately. Google makes it's analytic available to anyone who uses their Adwords service.

Once you have analytics in place you can look for trends of the visitor that come to your site. Here are things to check for

• Keyword terms and phrases used
• Web site they came from
• Pages more frequently visited

Once you have that information you can see the patterns that your visitor leave you. Check out the relationship between keyword terms and phrase to the type of site and web pages that your visitor spend the most time on.

This will give you valuable information an any type of sub-niche that you can now target.

In Part 2 of the article we will look at how to segment your seo results and the best practices to get it done.

SEO You Can Use For Your Everyday Business Check out our SEO Blog Today

Copyright 2006-2007 - Mical Johnson. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way.

Article Marketing Online

Article marketing is an inexpensive venture and can dramatically increase your pool of leads. It can even help you increase your bottom line by adding new streams of income. Article marketing is the absolute advertising technique if you are promoting affiliate products. I bet you think that I am going to list all of the standard reasons, right? Article marketing is one of the best ways to pre-sell a product because it allows you to gain enough credibility with your reader that they are more apt to click on your resource box link to find out more.

Article marketing is one of the best traffic generating strategies and it's easily picked up by the search engines if you chose the right topic, keywords and of course the correct site to submit. I'm am just starting out after read a lots on the internet. and it seems that ezinearticles.com is the best. I would like to generating some qualified traffic to my site. Article marketing is one of the new, Hot ways to generate traffic, because you are meeting the needs of search engines and the needs of your human website visitors as well. You can distribute articles to submission websites like www.ezinearticles.com, and they will be published all over the Internet, with your contact information. Article marketing is by far the most misunderstood form of online marketing there is. It is many different things to many different people.

Article marketing is a tool whose time has come: You can write free articles about your area of expertise. Those articles are distributed across the internet, generating exposure and positive publicity about your business as they are used as free content on various websites. Article marketing is one of the best ways to build free traffic, build your link popularity, build your contact list .

Article marketing is the best content-based marketing solution in the internet today. That is why; every webmasters would like to excel in this technique to get ahead of the pack. Article marketing is a great way to promote your affiliate product or affiliate program. By writing an article that delivers value and offers a subtle mention of your affiliate product, you're well on your way to getting the proper exposure for your promotion. Article marketing is the process of writing articles and submitting them to other web sites to promote your web sites and article pages. This is often referred to as syndication.

Article marketing is a critical part of any successful internet business plan. It is an amazingly effective way to get traffic-building backlinks and a reputation as a reliable source of knowledge.

by William Roberts

I am the owner of several Blogs and websites. I live in South Georgia. I am also just getting started at writing articles.

http://bear-bay.info
2008 all rights reserved

The Most Important Tip To Increase Website Traffic - Know How the Internet Works

Today there are countless tutorials, e-books, reports, subscriptions and paid memberships that claim to teach you how to acquire the most coveted commodity online, website traffic. Many promise to increase website traffic even instantly, but a huge number of them fail because information they provide are simply rehashed, recycled, and likely acquired from someone else who in turn got it from somebody else.

What might be the most important tip to increasing website traffic is actually the one thing that people are likely to overlook. That is simply, understanding how the internet works and knowing how web site visitors are finding the sites they browse through.

There are generally three sources of website traffic, and this tip to increase website traffic has something to do with one of these three, which are site referrals. Site referral traffic refers to visitors that find your site through links on other websites, hence the word referral since the visitors were referred to your site from another site.

So just how does the internet work?

The internet is a virtual library that people visit for knowledge. The web is fueled by information; driven by people providing it and people seeking it, they are the website owners and web surfers respectively. All the information that is available in this vast virtual library are found on web pages, bound together with a common domain name as a website and assigned with specific addresses so they can be located, visited, read. The very foundation of the internet are links, these portals to other web pages and websites are what allow us to go from one site to the next.

So how do you increase website traffic, now that you know what the internet is? The answer is build links!

The more links you have on other sites the better, since you are simply creating more opportunities for other people to find your site through another site. Links on similarly themed sites or web pages with related content to the link destination often deliver more traffic than web pages with your link on that do not necessarily have same content. Why? Because your link might not have been relevant to the viewers of that page.

Create links on websites and web pages that enjoy good traffic. Again, the simplest way of identifying which sites are ideal to have a link on, is that which is most overlooked. Ask yourself one thing, how are you finding what you need online? You probably start it off with a search on a search engine, and that is exactly what you need to do. Identify a keyword phrase that you are optimizing your web page for, then do a search on a search engine, these will turn out the ideal sites to have a link on.

There are many different types of links, but the most effective links are the simple text links, using anchor text or readable text that can be clicked. It would even be best to use as anchor text, the same keyword phrase you are optimizing your web page or site for, which also happens to be the same phrase that you used on a search engine to find the top ranked sites for that phrase.

These three simple guides to link building will help get you more traffic, especially from another traffic source.

The other sources of traffic are search engine traffic referring to visitors sent your website by search engines and direct traffic, who are visitors that visit your site directly by simply entering you website domain name in their browser, this is often a result of off-line site promotion and advertising.

Roy Sencio is a 16 year Marketing & Communications Consultant, Internet Marketer and CEO of SEO Service Stop, affordable SEO outsourcing based in the Philippines. Increase Website Traffic today, visit SEO Service Stop for a free website traffic check.

Learn how to increase website traffic, sign up for a Free Website Traffic Course.

SEO Basics and Benefits for Online Newbies

The basics of SEO (Search Engine Optimization) are the right website design and the structuring of the HTML code. Besides this there are other important aspects of internet marketing that have to be borne in mind for a successful online business.

They are the use of blogging, forums, journalism, domain management, article writing, viral marketing, affiliate marketing and email marketing.

There are many tools available on the internet to help you practice internet marketing. Like to help in search engine marketing, you have to use Google AdWords and AdSense through small text advertisements to be placed no various websites.

When these texts are clicked, you make a profit. Though you have to pay some money to Google, this is a great means of advertising your business on a wide platform for maximum coverage.

You have to optimize the content on your website to draw maximum visitors to your website. This means that the content in the website has to be unique where it describes your services or products effectively.

It is the content of your website that improves the popularity and visibility of your website as it provides users the necessary information they seek about your product on the internet. Including fresh content too helps in improving your search engine ranking and bring repeated and more visitors to your website.

Exchanging links with other similar and popular sites also help in increasing your traffic as people visiting these sites will get interested in your product, and click on the link.

Making posts in popular blogs and forums and those that have some relevance to your product or service, and leaving your links there will get you traffic. People interested in the blogs and forums will also visit your website on seeing the link here.

With these methods, you will be able to increase the page ranking and traffic of your site so that you get more visitors. Some of these visitors are sure to turn into customers for your product or service, which is why SEO is essential for the success of your online business.

Ivan Correces is an internet marketer and online entrepreneur running several online websites. His latest venture is an free internet marketing resource center called IMRookie (IM for Internet Marketing). You can check out his im blog at: http://www.imrookie.com/blog

Information About Article Marketing - An Overview of a Process That Really Works!

Information about article marketing - If you're looking for any kind of information about Article Marketing today, you've probably had no luck finding a process that really works.

Well, the information about article marketing that I'm going to give you in this article really does work. And I'll spell it out for you, FREE!

Most information about article marketing consists of a plan that probably involves a variation of the process (information about article marketing ) that I use and recommend:

1) You find the niche market that you're going to target.

2) You do keyword research to evaluate your market to make certain it's viable and profitable.

3) You put together a basic website.

4) You start writing articles based around certain keyword phrases you've targeted in Step #2.

5) You add new pages to your website written around the different keyword phrase in Step #4.

6) You rewrite the article and then submit the new version of the article to a number of Article Directories where it will quickly draw Google's attention because, for whatever reason, Google loves these particular 7 Article Directories (hence the name "Big 7").

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Quick Tip: Step #6 is essential to your plan of attack (the information about how to improve your article marketing). However, you'll find it takes a lot of time & effort to submit your articles to the "Big 7". That's one reason I developed my software "Your Article Marketing Assistant". It makes the tedious parts of the process as easy as possible. It turns a tedious (but necessary) process into a "Semi-Automatic" process that gives you the control that purely manual article submissions do along with some automated processes that make the process faster & easier! You'll get the best of both worlds!

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7) After creating a number of articles and submitting them to the "Big 7", you then start submitting the website itself to a number of Website Directories that accept submissions.

Here's the theory behind all of this information about article marketing in a nutshell.

You want your website to show up in the Natural Search Engines Ranking Pages (SERPs) of the Big Three Search Engines (Google, Yahoo! And MSN).

Gaining Incoming Links will make your website more & more visible in the Natural SERPs which is what we are after. Incoming Links are one way links that are on other websites that point towards your Home Page. Links that you trade with other websites are called "Reciprocal Links" and while they're good, especially from other websites in your niche market, they're not considered to be as good as pure Incoming (one way) Links.

Steps #4 & #5 combine to do a number of things. The "Big 7" that I suggest submitting your articles to are recognized very strongly and quickly by all three of the major Search Engines. One of the things accomplished by Steps #4 & #5 is to gain Incoming Links from very well respected sources.

The entire point of Step #7 is to begin getting a massive amount of Incoming Links pointing towards the Home Page of your website. The more links you can get, the better - hence use of the term "Massive".

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Quick Tip: You'll find Step #7 to be labor-intensive and boring. That's why I developed "Your Article Marketing Assistant" - to make the process faster & easier!

My software makes it quick & painless to submit your website to almost 500 Website Directories and it's not done in a way to make it seem like an automated submission (most Website Directories frown on automatic submissions.) Our package is a "Semi-Automatic" method that combines the attention to detail that you get with purely manual submissions while automating the task a bit to make it much, much faster and easier.

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Article Marketing (done properly the way I've suggested) is one of the most powerful SEO techniques in use today, the end of February 2007.

When coupled with Website Submission to the directories I suggest (the 2nd prong of this powerful 2-Pronged Attack Plan, you have one of the most powerful strategies for quickly and easily getting a website indexed in the Natural SERPs being employed today!

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John Mann, "The KeyWord Mann", has been doing Article Marketing for over 4 years.

Signup for his "Article Marketing Newsletter" and get a FR*EE 7-Part Mini-Course (Value $67.00 US) called
"How To Avoid the 7 Biggest Mistakes People Make When Trying to Do Article Marketing" by visiting http://www.MannMadeSoftware.com/YourArticleMarketingAssistant.asp

Click Here to Learn More About Information About Article Marketing - Information About How To Make Article Marketing Work!

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Effective Marketing Through Hired Mailing Services

There are many effective marketing strategies and among them the most tried and tested marketing strategy is direct mailing. Initially the onus was on the companies to implement them, but now they have the option to hire companies specializing in mailing services. These companies specialize in various fields of mailing services like post card mailing, bulk mail services. These companies offer complex direct mail services in packages that include activities from digital printing to mailing.

Outsourcing mailing services usually proves to be a smart business decision that saves you money and most importantly valuable time that can be utilized in other work areas. The advantages of hiring an external body to do the mailing services are many like:

- Avail professional touches: Since its the core business activity of the hired company, you can be assured of getting a highly professional touch to your mailer. They posses advanced printing machinery, which are expensive to buy otherwise. They can even offer professional design support for producing attractive post card mailers for a striking first impression. For instance they would print addresses and barcodes, thus giving a professional look to the mail.

- Reach out wide range of target audience: Mailing services help you reach out the masses in a short time. Mails are easy to send across to the prospective customers spreading across a wide geographical area. Though it is an impersonal and one-way communication it is still cheaper and faster than a sale man visiting each customer.

- Low cost profitable advertising: Mailing services are low on cost and highly profitable mode of advertising. Even if the number of positive responses may not be 100 percent, still the recall effect is impressively high. Direct mailing service enables directly targeting the intended customers.

- One Stop to meet all mailing services needs: Mailing service companies provide a range of services that can fulfill all your requirements for direct mail service. The list of services includes mail designing, mailing list certification, mailing list rental, copywriting support, printing, industry based focus, web based mailing services etc.

- Its cheaper than doing it by self: Since mailing service providers do it day in and day out, they know it well where and how they can down cost and save money and still give the best output. For instance they know it well what is the right size of a postcard that can be mailed with minimum postage cost.

Lira is a marketing consultant and advises companies on various marketing strategies they can adopt. She recommends that you visit http://www.cactusmailing.com for further information on mailing services.

Article Marketing What You Know

If you want to be good at article marketing, you have to give quality content! And how do you give the best quality content? You have to talk about what you already know! This is the best way to really excel in article marketing. If you don't talk about what you already know about, your going to be left behind.

When you start article marketing, talk about something that your capable of talking about. Don't talk about fishing when you have no idea what kind of bait to use if you want to catch a certain fish! This is crazy! Talk about something that you really understand.

Usually people get into article marketing because of affiliate programs. Well there is a little something that you should know about affiliate programs. ONLY JOIN THE ONES THAT YOU KNOW SOMETHING ABOUT! Don't join an affiliate program about video games if you've never played any. That is why so many beginning article marketers fail. They don't know what they're talking about, and so they give up. Start writing about something that your comfortable writing about. If you don't your going to lose!

You need to be an expert on whatever your writing your article about. You can't do this if you have no idea of what your writing about. How do you expect to write hundreds of articles about something you've never touched,or used? It's insane! Your just going to be wasting your time because no one is going to take you seriously.

Find a topic that you can talk about, and your article marketing success will skyrocket.

SEE YOU AT THE TOP!

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

Want To Make Residual Income Online Time After Time?

So, who wants to make residual income online? (If you don't have your hand up in the air right now, call your family doctor, because you should. And you can be making residual income starting TODAY.)

By writing articles that are rich with the keywords that Google needs at the moment (think supply and demand here) then you run the very strong possibility of having that article find its way into the natural search results page.

For example, you write an article about "Alcohol Dependency Among Teens" because you've done you keyword research and this looks to be a ripe opportunity to do some writing. So far, great.

You then submit your article to ezinearticles.com one of the best directories in the eyes of Google (the biggest engine on the planet). So far, even better.

Now here's the fun part. Because ezine is so highly Page Ranked and because it has become one of the most prominent, if not THE most prominent article directoRy out there, Google places VERY HIGH values on the articles submitted here.

Google and the other engines then perform the searches actively looking for the content it needs. And if "Alcohol Dependency Among Teens" is something that they need (low supply) they will very quickly get your article up as a natural result!

So wait, I thought this article was about how to make residual income online. It is!

That article now 'lives' on that page of Google results. Depending on how popular that keyword is, thousands or tens of thousands of people will now be exposed to your article. That's repeated exposure. And repeated exposure is the pure definition of residual.

The income part of this equation happens in your resource box. That's where you very nicely invite people over to your site to read a review, or check out your latest and greatest.

Writing articles and mastering article marketing is one of the best ways to make residual income online. If there's a better, more natural way, I'd love to hear about it.

To learn, for free, how to harness the awesome power of article marketing so you can IMMEDIATELY start to make residual income online, visit http://www.become-a-copywriter/articlemarketing.html Be sure to download your FREE ebook on that page by scrolling to the bottom!

Crank Out Multiple Articles To Become An Expert And Explode Your Business

Let me ask you a very important question. Are you still struggling to see results from your article marketing efforts? You may be writing articles, but simply not getting the results that you want.

In this article I would like to go over the key ingredient for article marketing success. You simply are not writing enough to achieve success. The biggest problem is that if you plan on only doing one article a day then this method of promotion will not work.

You are branding your name on the internet. When people subscribe to your newsletter or purchase your product it is because you have built your brand up and people trust you enough to do business with you. As the famous sales trainer Jeoffrey Gitomer once said people only do business with other people that they like, know and trust.

Ask yourself honestly who would you rather purchase from somebody who has 5 articles out there or somebody who has 500 hundred articles. If you read 500 articles by one author you are more likely to trust them and purchase their product than if you only read 5 articles. So to dramatically increase your business you need to increase the number of articles that you have out there.

This is a common mistake by many newbies. They think that all they need to do is write 20 articles and they are going to achieve massive success. You need to be producing and submitting articles to directories on a consistent basis to make this method work. Eventually you will build your brand as an expert in your market and when people are ready to purchase they will automatically think of you first.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

8 Powerful Ways Of Getting Ton's Of Back Links For Your Website

Once your website is up and running pertaining to your online business, now you needs visitors to your site to start making profit from your online business. The best place of getting your website noticed and start getting plenty of visitors to your site is the search engines. So you must be thinking how you will get your website listed in search engines? The solution to this question is getting plenty of high quality back links to your site. Since most of the search engines gave value to the sites which is having more and more quality back links pointing to their site.

One question arises in the mind of new people when they arrive in the world of internet is: "How they will get other sites to link to their sites?" In this article I am going to tell you few techniques which I have tried and tested. Some of the techniques are free and for others you may have to pay some amount of money.

1.Website Submission:The first and foremost steps you should attempt in getting a link back to your site is to submit your website to web directories. There are thousands of web directories available online which will allow you to submit your site. Two most powerful web directories are DMOZ.org and Yahoo.

2.Article Marketing: The best and most commonly used solution for getting one way link to your website is by writing useful and quality Articles and submitting it to highly ranked article directories. Most article directories allowed you to leave a link to your site in the resource box.

3.Forum marketing: Join forums in your niche and start discussing the hot topic on the forum. Many forums will allow you to use your website link in your signature. Always try to be as simple and straight while doing discussion, don't spam the forum.

4.Classified Ads: Advertise your website with the classified sites. There are thousands of classified sites available but choose the highly traffic classified site to get benefited like freeadvertisingblog.com, USFreeads.com, Craig's List or Precharge.net and freeadvertisingforum.com.

5.Use social Bookmarking sites and submit your site by yourself to these sites to get one-way link to your site. Del.icio.us, Digg.com, Furl.net, faves.com, backflip.com, linkroll.com, wink.com, spurl.net, bibsonomy.org these are few which you can use.

6.Use Yahoo Answer: This site is one of the great methods for getting some amount of traffic to your site. Join the site, find questions related to the topic of your site and answer them but don't forget to include link back to your site in source box.

7.Use social networking sites like Facebook, MySpaces, Squidoo & Bebo to place your website link from your profile pages to your website.

8.Find blog related to your niche and comment on these blogwith link back to your site. Don't spams be real and nice otherwise your comment will not be approved by blog owner.

These are solid eight tips which I followed and applied properly then you certainly on a way to getting quality one way link for your website.

Samran Roy is Internet entrepreneur since last five years and owner of website http://www.uronlinebusiness.com, which provide information related to Online Business Opportunity

The Best Way to Format Your Winning Article

When it comes to article marketing, writing skill is important. If you possess such skill, congratulations, you are well ahead in the game. The question is, how can you format your article in such a way that produces the best results you want?

Usually, a good article starts with a striking and attention grabbing headline. But, the headline cannot be hype. Right after the headline, you should have a sub headline, which also should not be hype. The ability to create good headlines is very important, especially in the Internet World.

Bear in mind that other than the headline, there is no other means like a cover to judge your article by. The headline must attract the potential reader to read the article, and the sub headline should also serve the same purpose, stating what the article is all about.

An effective article will be between 300 and 500 words in length, consists of not less than three paragraphs. Paragraph with only 1 sentence should be avoided, unless that sentence is just a few words long and needs to stand out for special attention.

The opening paragraph is important because it contains the main key point you want the reader to know about the article, and what they will learn in the following sentences. Remember the thesis you wrote in high school or college? The same applies to articles writing too. You can either make a statement or ask a question, then prove it or answer it within the context of the article. It is crucial that you keep the reader interested and hence he will continue reading the next paragraph, and the next until he reaches the end of the articles.

You should wrap up your article at the last paragraph, summarizing what has been conveyed in the body of the article. Following the final paragraph, a resource box should be provided, which contains critical information about the author you and should include a link to your website, where the reader can learn more about the topic you have discussed in the article.

Last but not least, you want to let readers know that they are free to reprint your article or even post it at their blog as long as it stays intact and includes the resource box. This is where your article can become a viral marketing tool.

When you have finished writing your article, put it aside and read it again the following day. You will find that you may have been too subjective about the topic. Seek a second opinion about your article and ask for criticism.

CW Teo established http://www.eLearningGetRich.com as his Home Based Business. He advocates articles marketing as one key strategy in Internet Marketing. For quality articles, he recommends http://www.articlesmining.com Free Expert Articles Pack worth $67 is available for download here.

Article Marketing - The Cold, Ultimate Truth About Article Marketing

The myth of autopilot income from articles is truly a myth. I know I'm going to receive a ton of flak for this, but there's no such thing as truly automated income from article marketing. The reason for that is this: articles lose some of their traffic generation power after some time, you'll have to keep pumping them out to keep your profits coming in. Information is growing exponentially online; if you don't continuously release new content, your traffic will drop.

It's also not good enough to submit five to ten articles a month. Many article marketers simply submit a number of articles similar to that and stop. Totally. They don't see results and they give up! Five to ten articles will never create hundreds of visitors to your websites, you have to be pumping them out in the hundreds to see any "real" traffic.

Go to sites like Ezine Articles. The top writers churn out hundreds and thousands of articles and they are doing it for a reason. Because it works. It works in generating traffic, and it's also a great branding tool. Having hundreds of articles out there is a great credibility weapon.

I don't care if you are marketing affiliate products, an ecommerce store, an eBay store, or selling your own digital products. Article marketing works, but only if you work it. Most people give it a try and declare that it doesn't work. Maybe they are too lazy to write the articles. Well, if you have a bundle of extra cash, you can certainly outsource the articles. But if you don't, you'll just have to keep churning them out. The rewards will be totally amazing.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

The Controversy About Controversial Articles

Article writing is one popular method Internet Marketers use to promote websites or products. There are many different experts who suggest using this method to be highly effective, easy and inexpensive technique to adopt, especially for those working on a small budget.

In theory, a well distributed article will create tremendous exposure when published to various Ezines, newsletters blogs etc. If the writer's articles are of sufficiently high quality the author will be seen as an expert and their sites will gain authority from back links and resulting traffic.

Opinions vary on the best approach to use when creating articles. Some authors, experienced in this kind of marketing, suggest that creating articles that stir controversy is a good strategy. This however is a point with which others take exception.

It is sometimes recommended that by adopting a controversial writing the author can become more visible and creates buzz. Obviously this would then stir interest and perhaps generate traffic to a site. However using such an approach can also have a downside, which should be carefully considered.

Newspapers and magazine thrive on articles about topics which are current, newsworthy and of interest to their readers. Using articles as part of a marketing campaign is not the same as writing as a journalist, a reporter or even a blogger; it is a type of advertising.

The saying, there are two sides to every coin" is apt when it comes to controversial subjects. If an author creates a piece which is seen to be unfairly biased towards a particular point of view it may so alienate those with the opposite view that it will do more harm to a marketing program than good.

Further to that point, publishers might be reluctant to pick up articles which might offend some of their readers. Worse still, such articles might create a negative reputation for the writer which would impact their ability to get published in the future.

Some subjects might in fact have different aspects which can't be easily confined to a single point of view. By nature topics such as these might be more controversial than others and writing about them requires skill and a keen eye for balance and fairness.

Writing to be controversial is not a good idea as an article marketing strategy. However, writing about a controversial subject is not always a bad thing when certain caveats are observed. Bear in mind that readers will have their own opinions about your topic. The objective of such an article should be to inform not to confront or convert. Write about the nature of the conflicts or differences as a means of offering readers information that makes the issues clear.

The secret to an effective article writing program is no real secret at all. Write effective compelling, entertaining or enlightening pieces that provide readers with valuable and useful information.

If there are several opinions, points of view of ideas which the readers should consider, offer them in a fair balanced manner. Writers need to apply care and judicious use of the tools of their craft to create work that informs rather than inflames.

Many authors openly declare personal preferences or biases so as to prevent accusations of having a hidden agenda. They will also clearly point out where there are conflicts or differences of opinion among experts or as noted in the media on a given topic. This approach could be dubbed writing about controversy and not to cause it.

If you wish to take a strong position on something there are various other forums where one can express opinion and write with inspired passion. When writing specifically for the purpose of promoting a marketing campaign keep in mind the objectives of the piece and the intended reader.

Marvin Double is an experienced author who writes about internet marketing, e-commerce blogging and a variety of related and unrelated topics of interest. He brings over 30 years experience as a business entrepreneur off line to the internet marketing community. For additional articles or resources for internet marketers please visit http://www.monkeezemarketing.blogspot.com

Using SEO Software To Dominate A Keyword Phrase

Search engine optimization is, as many of us know, a great way of optimizing a web site to rank in the organic search engine results for certain key words. For instance, you aim your website internet marketing efforts at, for instance, the phrase search engine optimization resources.

This can be quite a laborious task without access to search engine optimization software. However, many people only use such software to optimize their own sites and fail to exploit it to find keywords and to study and understand the competition.

A key ingredient in ranking well for certain key words involves back linking. The more sites that link to your page picture which to optimize, preferably with your main keyword to which you aim to optimize being in the "anchor text", the more significant your page will seem to the search engines. Your ranking will therefore improve.

A keyway, however, of studying your competition with a view to beating them is to analyze their back linking strategies. For instance, in the recent software release called 'SEO Equalizer', and there are various functions called 'Promote your Site' and 'Maintain Your Site'.

These functions however can be used to in fact analyze other sites. In the software package, instead of entering your own website URL, analyze the ones of your competitors and superiors.

Finding your competition sites is very straightforward. Once you have identified through keyword research the keyword which you wish to dominate, you enter that term into Google and literally copy and paste the organic search result URLs from the first page one by one into the analyze feature of your SEO Software.

Within a few moments, you will get a list of all of the websites that backlink to that page. All the major packages also will tell you the Google PR of those sites. This information is extremely helpful. It is staggering how often, particularly in even a very competitive niche such as the internet marketing environment, the sites that appear in the first page of the organic Google search results have hardly any quality back links or are hardly optimized for the relevant keywords in the niche.

They will usually have 10 or so links that most of these will be to sites with a Google PR of zero. It is clear that hardly anyone is utilizing a sensible search engine optimization methods.

The major packages, including the new release SEO Equalizer, also have an ability to analyze keywords utilized in a relevant page. This information can be used in two ways. First, you can analyze your direct competitors to see whether their pages are optimized for the key word phrase to which you are aiming. Secondly, you can go to a website like Clickbank and find the best sites advertising products in your niche.

You then one of that site through the key word analysis of feature on your SEO program and find which sites are optimized for what keywords. If you feel that site is being run by someone who knows what they are doing, (an authority site) the chances are they have optimized their sight for the best keywords. And they have it, immediate quick keyword research. Copy and use.

Of course, you can then run those authority sites through the back link Analysis feature and find the source of their back links. Once you have a list of back linking partners for the authority sites and a list of the back linking partners for your competitor sites, you can begin to approach and compile your own list a back links with a view to dominating those keywords.

SEO software is therefore a vital ingredient in the internet and affiliate marketers arsenal in finding keywords and creating an effective SEO campaign. Buf use it to study your competitors!

Simon Harding has been an internet marketer and SEO marketer for three years and is the author of a series of over 30 minutes of free videos at http://seoequalizer.googlepages.com/home on how to use SEO Equalizer to study your competitors most effectively as well as the blog http://www.affiliatebiznews.com

Profitable Article Writing - 4 Profitable Steps to Explode Your Article Writing

If you are doing internet marketing, you cannot possibly not include article writing on your marketing strategies. Why? Because this is the most effective method in building your credibility online that can promote rapport and trust among your potential clients.

Here are the 4 profitable steps to explode your article writing:

1. Know your audience. Before you can offer sound solutions to your potential clients, you need to know first their pressing issues. That is why, it is very important to get to know the people to whom you are writing for before you even tap on your key board. Identify their needs and the information they require so you can make your content highly targeted to their demands.

2. Avoid redundancy. Steer clear from presenting the same information on your articles as this can be considered waste of time for your readers. It also communicates a strong message that you don't have enough information to share and you have to resort to repeating the same information just to meet your article's word count.

3. Write about topics that can attract quality traffic to your website. If you are selling mobile phones, writing about laptops and computers can give you traffic, but is it quality traffic? You will be able to attract online users who are most likely not to consider buying your products. So, write about topics that are highly relevant to what you sell to augment your sales potential.

4. Proofread, edit, and revise. As they say, there is no perfect writing, only perfect editing as it is virtually impossible for any writer to not commit a single mistake when he or she writes the first draft. Strive to provide your readers with flawless content by manually proofreading and revising your articles before you post them online.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Writing for Profit

Any and all writing is creative in it's own way with exactly the same aim regardless of its creative level. Our aim when we write something is to convey our thoughts to somebody else and that at the very least requires us to use our imaginations and to think with empathy. Clear thinking is always very hard work but without a process and a plan to map or think out what the message you want to convey is you will fail to reach your reader.

William Stronk had 10 rules for aggressive and direct writing

1.All good writing is good for the same reasons[ All bad writing is bad in its own particular way}

2.Vigorous writing is CONCISE which means a sentence should contain no unnecessary words, a paragraph no unnecessary sentences,for exactly the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. Make every word tell.

3.WORDS are the only tools we have as writers so use them wisely and remember somebody out there is listening.

4.SHORT words are best and the OLD words, when they are SHORT, are the best of all;

5.Grammar matters

6.Good writing needs a plan so map out what you want to say to your reader on scrap and read it to yourself.

7.Great writing is aware of itself. even in a 20 word advert online with a company like google you can tell the writers that plan the message they deliver. And the return they get will be 10 fold. [I will lay out what makes good short advertising copy in the next few days]

8.Writing is only reading turned inside out so always read what you have written back to yourself.

9.Write for your audience and have empathy be the person you are writing to. ie.vividly imagine the person you are trying to reach and be them for just a minute or two.

10.Writing is the most exact form of thinking.

In the online business i run i pitch ideas all day everyday and it wont surprise you to know that like most things in life things and people connect and fit just like a jigsaw puzzle.

I will give you an example about some products I was asked to promote online. I had a person with a big selling type from home program that started to have a slump in his online sales figures so I designed a campaign on google around the things that connected to the market he was trying to reach and then I wrote a number of short adverts aimed things indirectly linking back to his market.

Typing = sore hands = hand creams = designer handbags = coffee = yoga so I simply used key words to direct the placement of my ads and suddenly my clients market was beginning to grow exponentially. Who types anwser a lot of people including stay at home mums so write about babies and daycare but research your subject and write with knowledgeable passion and the marketplace will react.

Tomorrow I will write about how to write for your audience and how to develop true empathy so you can reach your buyer and really have buy-in.

Paul Ritchie

C.E.O Paul Ritchie Advertising Group

http//www.excitepro.blogspot.com

Paul Ritchie specialises in online Advertising strategies for large multi-national corporates as well as running his own online product catalogue. To gain instant access to Pauls ideas you can visit his blogs on Marketing. http://www.trafficpayouts.blogspot.com is all about traffic generation

http://www.TheGenerationGaps.blogspot.com is about demographics

http://www.Adminder.blogspot.com is about pop under advertising strategy.

Paul would welcome the reprinting of this article provided that no part of the article thereof is edited and this resource box is included.

Secret Article Profits - This One Review Will Expose The Truth About Making Profits From Articles

Secret Article Profits Review - Recently, a young marketer called Dylan Loh released his blueprint on how to make money from articles named Secret Article Profits. I was lucky enough to to grab a copy from Dylan himself and managed to size up Secret Article Profits for a few hours. This article will put my thoughts down in black and white.

You may already know that writing articles is a very profitable way to make a side income or even a full-time income online. It is definitely a great way for newcomers to make their first dollar on the Internet. This method of earning affiliate commissions has been coined Bum Marketing. However, contrary to the name itself, there is a little work involved, but the rewards are long-lasting and great. However, you need to master the formula to maximize your earnings. This is where Secret Article Profits comes in.

Secret Article Profits goes into the basics first before flying head first into the advanced strategies like niche selection, keyword selection, and how to write eyeball-grabbing headlines. I particularly like the part where Dylan shows you exactly how to write resource boxes that really pull in the clicks.

Moving away from affiliate commissions, Secret Article Profits also shows you to use your Paypal account to pull in cash from your articles as well. I know this tip will be worth thousands to many who have bought it because I have used it myself! This is probably the best article marketing product I have seen over the past year, so you would do well to get it if you want to master this totally free method to making lots of commissions of online.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before its gone!

Article Marketing - I'll Tell You My Fears if You Tell Me Yours

Here are some common fears, misconceptions and hesitations that I myself experienced when I first began writing articles for the web. Do you know what carrying around such fear accomplishes?

NOTHING!

Your fear and self-doubt prevents you from submitting web articles that serve as global marketing for your website, ebook, ezine, blog... and any other place where you market your unique product and services! And that stops your business from booming like it can so easily out here on the web.

Some of the below fears took me as long as JUST LAST WEEK to expel from my brain! (Okay - maybe last month).

Dina's Article Fear 1: My article must not have any typos, ever!

Dina's Article Fear 2: No one will notice my articles in such a congested (popular) category as mine.

Dina's Article Fear 3: I can't write an article that's under 800 words.

Dina's Article Fear 4: I can't write articles as fast as I need to keep up with the volume needed on the web.

Dina's Article Fear 5: I will attract "lower food chain" clients if I write articles that are short and simple.

One noteworthy point about my past article fears:

Ultimately, my fears never stopped me from writing articles. Hence, I was able to blow past all of them and move closer toward my article marketing goals.

I took my articles to the next level by following along with what Chris and the EzineArticles.com team had to offer in the way of article direction, support and motivation. YOU CAN, TOO. And if you want to grow a business on the web - this information is crucial.

So, now it's your turn. What stops you from writing articles? How can I help you overcome your obstacles? Let's conquer those fears together. After all, the only thing that's *really* stopping us is... US.

Copyright 2006 Dina Giolitto. All rights reserved.

Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.

Link Building With Directory Submissions and Articles

Everyone that is a webmaster is looking for edge on their competitors on the search engines. Two of the more popular link building techniques is submitting your website to Web Directories and Article Directories. In this Article I will talk about the benefits and rules that should be applied when submitting to Web Directories and Article Directories.

The main benefit of submitting your website to Web Directories is when your site is accepted into a directory you will normally receive a backlink from that directory as long as they have no follow turned off. The more back links or also called one way incoming links you have to your site the higher you will be placed up in the search engines for your targeted keyword.

When submitting to web directories there are many things you need to review before creating your information to use when submitting to them. You will need an Anchor text, Description and keywords. There are other requirements but these are the only important ones. Your anchor text should include keywords that your website is targeting to be ranked for. But the anchor text should not include too many characters. You should have at least 5 variations of your anchor text and rotating them when you are submitting to directories. Your description won't be too important for the search engines but more so for the editors that review your submission, make sure it does not sound like an advertisement. Instead give a detailed description of what your website is about in 150-450 characters, it's also a good idea to have a few variations of your descriptions. Last is your keywords, there really aren't too important when submitting to web directories, and all directories wont even have a box for your keywords. Simply put your 5 most important keywords for this field.

Like Web Directory Submissions, Article Submissions also have a great benefit to your website. When you submit your article to directories you normally can have up to 3 hyperlinks at the end of your article. And the good thing about Article Submissions is you can use deep-link URL's in your article which are hard to gain backlinks for. Unlike Web Directory submissions, Article Directories normally can give your website an increase in traffic. The reason for this is an article is a much better informative resource then Web Directories.

When submitting your article to Article Directories there are usually a few guidelines that you have to follow. The first one is making sure that your article is not already listed in that directory. Once that is done check your article for any errors like grammar and spelling. Ensure that you have all fields in the submission form completely filled out; normally these would be the title, author name, email, author resource, keywords and category. If you submit your article to the wrong category, this will normally lead to a declination of the article, the same goes for a duplicate article.

One of the best directory submission services for helping your website is Nationsubmit Not only will they help grow the popularity of your site, but they will set it up for long term success in the future by establishing a trusted network of links from which the website will grow. View some of their link building Packages. You can also check out their Link Building Blog.