Thursday, August 28, 2008

Fast Article Marketing - Uncover 4 Best Steps to Excel with Article Marketing

Article marketing is the best way to convert your readers to potential clients. When you are able to provide people with useful, relevant information about the things that they are most interested in, they will not only support your other articles online but they will also most likely to consider the products that you are selling.

1. Do not underestimate the power of striking headlines. This is your first shot at grabbing your potential clients' attention. If you are unsuccessful in this part, your article marketing strategies will fall apart because your content will be left unread. Unread articles will not give your website the traffic it needs. So, make sure that your titles are attention-grabbing, enticing, and intriguing. Incorporate emotion or even exaggeration to get people to notice your articles.

2. Deliver quality and useful content. This is the part where you establish not only your expertise but also your professionalism. Strive to give your readers content that they will find valuable and useful. Impart your knowledge and help your readers resolve their pressing issues or better understand their areas of interest. Also, make sure that your articles are well-written and flow well to give your potential clients great reading experience.

3. Be productive. Everybody would like to get numerous inbound links for their website so they can augment their traffic and improve their page ranking. If you are one of them, I suggest that you write more articles to augment the number of links going to your site.

4. Carefully choose your topics. You should right about topics that are relevant to your target niche, potential clients, and to your business so you can effectively drive interested visitors to your website.

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Article Marketing Secrets - The Mathematics Of Article Marketing

Some people say that traffic from your articles diminishes after a while. Is that really the truth? Well, let's take a closer look at that argument.

The traffic from your work does seem to get lesser, but it's the traffic 'settling down'.

Let me explain:

When you post an article and get 50 views for it in 3 days, that 50 views will form maybe 20% of the total views that article is going to get for the next 2 years or so. So in 3 days, you get 50 views, and in 2 years you get maybe 200+ views for that article (that's the worst case scenario, an article can easily get 500+ page views after 2 years).

3 days => 50 views 2 years => 200+ views

So in 3 days, you get 1/4 of the amount of views your article will get in the next 2 years. That does seem like your traffic dropping off. BUT, if you consistently add in new articles, this is what happens:

Let's say you submit 50 articles in one day.

All 50 articles get an average of 20 page views in 3 days. The total => 1000 article views

After 2 years => those 50 articles get a total 10000 page views (assuming an average of 200 page views per article)

Again, the initial traffic seems disproportionate and it does seem like your traffic is dropping off.

However, that's not the case if you do article marketing in bulk and submit to article directories consistently.

I'd suggest hiring a writer to write your articles for you, and as well as doing that, write some articles every day or every week. This is a double-pronged approach that will get more content out there for you generating traffic.

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Profitable Article Marketing - 5 Profitable Methods to Breakthrough With Article Marketing

Building traffic and obtaining quality inbound links for your website cannot get easier these days. You can simply write and submit articles to submission sites and viola! You instantly gain quality inbound links. This is how article marketing exactly work. It's hassle-free, delivers quick results, and it's cost-effective.

Here are the 5 profitable methods to breakthrough with article marketing:

1. Quality of your articles. You would like your articles to be read, picked up, and republished by online users. That can only happen if your articles are useful, well-written, and content-rich.

2. Quantity of your articles. In article marketing, each submission grants you one quality inbound link. The more articles you submit, the more links you obtain for your website. This could mean a lot of great things for your website such as increased traffic, improved page ranking, link popularity, increased sales potential, and positioning yourself as an expert on your specialized field.

3. Keywords. To give your articles an edge so they will be highly visible on online searches, you need to incorporate relevant keywords throughout your content. By doing so, your articles will be properly indexed by major search engines making them relatively easy to search online.

4. Article submission sites. There are over 200 article submission sites in the internet today but not all of them are created equal. Some, just like EzineArticles.com and goarticles.com, have impressive page views and steady traffic that can ultimately give your articles the exposure they need so they can be potentially distributed and republished.

5. Monitoring your articles progress. You can easily track down the number of times your articles were viewed. From this, you can gauge if your article marketing campaign is working for you or you need to make necessary revisions to improve your marketing effort to increase the clickthrough rates of your articles.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

5 Essential SEO Techniques

Search Engine Optimization is becoming a more and more complicated area especially with the recent updates and data refresh done on the search engines' index. However, the basic concept for good ranking does not change. The following illustrates five most important SEO techniques as summarized from the Google Webmaster Guidelines that all webmasters should follow.

The first step into SEO is to create a site that allows the bots from the search engines to crawl. A web page is as good as offline if it does not appear in the search engine's index. It is advised to use clean and static urls for a page rather than lengthy url with complicated parameters.

It is stated clearly in the Google Webmaster Guidelines that they do not index urls with session ids. In addition, they will not index pages that require user authentication as the bots visit pages like a general user. Search engines also cannot guarantee that they will index all the dynamic urls. Therefore, in order to facilitate the search engines in crawling all the pages, static urls are always preferred.

The second technique is to create a site that holds unique and fresh content. Search engines like to index fresh content. A frequently updated site will find the bots returning to visit at a shorter interval. Adding unique content regularly will also help other users to find the site more easily as these pages will add on to the respective domains search index in the search engine database.

Third technique is equally important as it ensures that search engines can crawl every page in a site successfully. Having a text link navigation system is highly recommended for SEO purposes as it is almost guaranteed that the bots will visit all the pages via the text links. Avoid using JavaScript and Flash navigation system, as the bots will ignore them. Implement a Google Sitemap is also recommended, as this will help the search engines to find any pages that may be missed during the crawl.

After implementing a search engine friendly navigation system, the Webmaster should focus on the keywords allocation and place the targeted keywords in appropriate places. Of the entire HTML markup, the most important tags to take note are the title and the headers. It is advised to have a different title for every page and to adopt a proper hierarchy of headers so that search engines know what are the content that the pages are focusing.

The final step towards a good search engine ranking is to attract organic links. Organic links are natural links from content related pages. Google only takes into account of these natural links when ranking and indexing pages as stated in their guidelines. Although linking from the unrelated pages does not hurt its rankings, they will not help either.

KC is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is also the founder of USESEO.COM, a site that offers free SEO techniques.